Guide
"Instagram giveaway rules" means two different things: the rules you write for your own giveaway, and the rules Instagram itself requires from anyone running a promotion on its platform. This guide covers the second — what Meta actually requires, in plain language. It's general guidance, not legal advice; check Instagram's current Promotion Guidelines directly for anything that matters legally.
Every giveaway run on Instagram must state clearly that it isn't sponsored, endorsed, administered by, or associated with Instagram, and that entrants release Instagram from any claims related to it. This is usually one line in the giveaway's caption or official rules.
Instagram's own Terms of Use set a minimum age (13, higher in some regions) and one account per person — a giveaway can't require or reward someone for using a second account to get extra entries. If your prize has its own legal restrictions (age, location, local sweepstakes law), those apply on top of Instagram's rules, not instead of them.
Instagram's guidelines don't allow a giveaway to require sharing content to a personal Story or feed as the *only* way to enter, and don't allow encouraging users to tag people in photos they're not actually in just to generate entries. Commenting, tagging a friend who's a real prospective entrant, and following the account are all standard, compliant mechanics.
Instagram's guidelines cover the platform; they don't override local sweepstakes, lottery, or promotions law, which varies by country and sometimes by region. If your prize has meaningful value, it's worth checking whether your local rules require an official set of terms, a no-purchase-necessary clause, or a specific method of winner notification.
Instagram's own requirement is the disclaimer described above; whether local law requires a fuller set of official rules depends on your prize value and jurisdiction, which is worth checking separately.
Yes — following is a standard, allowed entry mechanic, distinct from requiring someone to share to their own Story, which Instagram's guidelines don't allow as the sole entry method.
Instagram's Help Center publishes its current Promotion Guidelines directly — worth checking before launch since platform policy can change.
Giveaway Rules · Instagram / Meta Disclaimer
See how to actually pick and reveal your winner once entries are in.